Coral • Sandstone • Lemon Tree • Sea | Why use eco-friendly packaging, when you can find something else for half the price? Why did you spend more on biodegradable, recycled and chlorine free hang tags and flyers? Why do you make small productions, when if you produce more the cost will go down? Why do you travel so far to find specific fabrics, when you can buy them on your doorstep? To the lovely lady who asked, and anyone else wondering: Why, because we believe in something.

When you see the colours above, what do you think of? We think of colours in terms of the world. The bulk of our inspiration (if not all of it) comes from the world around us; countries, cities and cultures. If inspiration leads to creativity, creativity leads to (in our case) garments, and garments lead to a business – what business would be left without the world to inspire our creativity? It might not always be the most cost effective, or the fastest, but it’s a small step in the right direction to better manage our impact. #MISHAVAIDYA