Our WORTH IT capsule collection -- something designed to be more than just pretty t-shirts and caps, something designed to be more than just pieces people compliment you on; they’re designed to remind you of one simple concept; that you ARE, and will ALWAYS be, “worth it.”

We live in a world that encourages comparison at every corner, whether it’s through a magazine, billboard, or on all these lovely little social platforms. A world designed to make us uneasy, to make us doubt ourselves and often to encourage that awful little internal self-confidence-battle.

The most cliché topic, but clichés must be clichés for a reason?! Love yourself, don’t question your journey, try not to compare lives AND likes; own your reality without apology. No one is you, that’s your superpower.

P.S. For those of you wearing our newest collection, search for the hidden love notes... and for our full WORTH IT campaign: https://bit.ly/2MyX79R

As a small business owner it’s natural to put an immense amount of pressure on ourselves to succeed, to find ourselves battling with endless to-do lists and to spend our days trying to perfect the superwoman routine. As enticing as that primary-colour-body-suit-golden-headband might be, the real power is in finding a balance; being able to ride the wave, as well as well as being able to sit by the shore.

Recently, I was told to “set your intentions,” ordinarily, I would construct an ever-growing list of tasks and go, go, go, like my life depended on it. This time was different, I didn’t write a list of tasks; I ACTUALLY set some intentions. A promise to be kind to myself -- to work hard, but to give my brain the rest it needs. To overcome challenges, but to focus on the wins. To be generous with my time, but to be intentional about it. Sending so much love to our fellow entrepreneurs, and superwo(men).

Love, Misha xx

Retreat back into the great outdoors with our signature print, inspired by our love for the Hawaiian Islands, and part of our “You Had Me at Aloha” collection. 

Following the devastating flooding and volcano eruptions, for each print piece sold, @MishaVaidya will be donating 15% to crucial recovery and relief efforts, via the Aloha for Hawaii Fund.

Established by First Hawaiian Bank, the fund is to support relief efforts for the Kilauea volcano eruption, and recovery efforts for flooding on Kauai and East Oahu. 100% of the donated funds will support efforts to provide water, shelter, food, clothes and emotional support to those affected.

Dear Mother Nature, you’re WORTH IT.

We’re thrilled to release a fourth colour into our capsule collection – and can’t think of a more appropriate day to do so, than #EarthDay. Did you know that in just one year, a mature tree produces as much oxygen as ten people inhale? Trees also filter the air, help to reverse the impacts of climate change and provide food and income to communities. Therefore, for each purchase of this “jungle green” WORTH IT CAP, we promise to plant a seed.

Each day we search for commonalities between one and other, the Earth is the biggest one… Let’s protect it together. 🌍🌱 https://bit.ly/2JgmzLM